Build the brand that changes how society sees caregiving
63 million Americans are family caregivers-and yet, the healthcare system is not built for them.
At Nolia Health, we are changing that.
We are an AI-enabled clinical platform integrating family caregivers into the healthcare system, delivering therapy, care navigation, and clinical support-all covered by insurance. Our model drives better outcomes, reduces strain on the system, and fundamentally reshapes how caregiving is understood and valued.
This is not just another healthcare company. This is a category-defining movement.
We're looking for a Head of Marketing to build one of the most important consumer healthcare brands of the next decade.
The role
This is a rare opportunity to own marketing end-to-end at a breakout, mission-driven company-and to define how millions of families discover and engage with Nolia.
You will sit at the intersection of:
- Brand and storytelling
- D2C growth and performance marketing
- Partnership-driven distribution (health systems, payors, community)
You'll work directly with the leadership team to build a marketing engine that is both deeply human and highly scalable.
What you'll do
1. Build an iconic, trusted consumer brand
- Craft and evolve Nolia's brand into the defining voice for caregivers
- Develop messaging that is emotionally resonant, clinically credible, and culturally impactful
- Lead creative across all channels (web, social, content, campaigns)
- Position Nolia as the category leader in caregiver support
2. Own and scale D2C growth
- Build and optimize a high-performing growth engine across paid, organic, and lifecycle channels
- Lead performance marketing (Meta, Google, emerging channels)
- Drive continuous experimentation on CAC, conversion, and funnel efficiency
- Partner with product and ops to improve end-to-end user journey
3. Develop a powerful content & community flywheel
- Build a content ecosystem that educates, supports, and activates caregivers
- Establish clinician-led thought leadership and trust-driven content
- Expand organic channels (social, SEO, community, partnerships)
- Turn Nolia into a go-to destination for caregiving guidance
4. Lead partnership marketing
- Design and execute marketing strategies with:
- Health systems
- Medicare Advantage plans
- Community organizations
- Build co-branded campaigns and referral growth loops
- Translate enterprise partnerships into consumer growth
5. Build and lead the marketing function
- Hire and manage a small, high-performing team
- Own budget, channel mix, and ROI
- Bring structure, rigor, and creativity to a fast-moving environment
- Be both strategic and deeply hands-on
Who you are
You're not just a marketer-you're a builder of movements and systems.
You likely have:
- 8-12+ years in marketing, with experience in consumer-first, high-growth companies
- Early-stage or startup experience where you've built from 0 → 1 or 1 → 10
- Proven success scaling D2C performance marketing
- Experience building or shaping a beloved consumer brand
- Strong intuition for what resonates emotionally-and what converts
You might also have:
- Experience in healthcare, digital health, or regulated industries (a plus, not required)
- Experience working with multi-channel distribution (D2C + partnerships)
What makes you exceptional
- You care deeply about craft-words, visuals, tone, experience
- You are analytical and creative (you can move between CAC models and storytelling seamlessly)
- You are obsessed with the customer-especially underserved populations
- You thrive in ambiguity and move quickly without perfect information
- You want to build something that actually matters
Why this role matters
Caregivers are the invisible backbone of our healthcare system-and they've been overlooked for decades.
At Nolia, we're:
- Reducing emergency department utilization
- Improving adherence and outcomes
- Supporting families through one of the hardest experiences of their lives
Your work will determine:
- Whether caregivers find us when they need help most
- Whether they trust us enough to engage
- Whether this becomes a category-defining brand
Compensation & benefits (suggested)
- Competitive base salary + meaningful equity
- Health, dental, vision insurance
- Flexible, remote-first culture
- Opportunity to build and lead a core function from the ground up
What success looks like
In 12-18 months, you have:
- Built a category-defining caregiver brand
- Scaled a repeatable, efficient D2C acquisition engine across the country
- Established Nolia as a trusted voice in caregiving nationally
- Created durable growth loops across content, performance, and partnerships
Final note
We are looking for someone who wants more than a job.
We're looking for someone who wants to change how caregiving is understood in this country-and build the brand that makes it happen.
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